What makes a company great... it's people.

As video becomes more widely used as a showcase for the corporate organisations to attract talented individuals to their business, we need to ask ourselves "what difference would it make to me."

Take Google, whose recruitment video is below, they have used video as part of the whole brand they wish to portray to the very best talent in their industry, but then Google gets 250 applications per job and according to Liane Hornsey, their HR Director for EMEA they never fire anyone.

In a recent interview with Liane Hornsey, she also explained about their whole recruitment strategy which includes:
Once a new employee's contract is signed, the company sends them presents every week before they join and invites them to lunch with their managers.
"On their first day, the 'Noogler' [a new employee] finds their desk festooned with balloons, gifts and T-shirts," said Hornsey. "So they already love us - and why would they ever want to leave?" As a result, staff turnover is just 3%.
Training and development is largely an on-the-job experience. Google operates a 70:20:10 policy to encourage innovation. Some 70% of an employee's time is spent on their day job 20% is spent on project work and 10% (or one day a fortnight) is spent working on whatever the employee wants to do.
"If someone thinks we should open an office in the Congo, they can gather a team and research the opportunity," said Hornsey. "And if they conclude we should, then they can go and do it."

Maybe we should look at a video to attract the best graduates into our industry. These could be placed on various organisations and companies websites to portray how exciting and evolving our industry really is. When we are competing with the likes of Google for young fresh talent, we need to be more innovative with the communication tools available to us.... after all we are a communications industry.