What they think you want to know??

I was just reading an article on an American careers site about finding and recruiting the ideal candidate. The article talked about it from an Employers point of view in making sure you have the job description accurately documented, then finding the most suitable media to advertise your vacancy, ensure you have a robust sifting process in place, blah..blah...blah.

It got me thinking..... how many employers actually understand what the candidates need and want to know about the job opportunity, in a way that is clear, concise and most importantly fulfils their expectations?

As a job seeker, when were you last asked what you wanted to know about a potential job vacancy in the Print and Packaging Industry. Personally I would want to know a little about the team I would be working in, how long the typical employee had worked there, what formal training programmes are in place. We are all different but I think the common thread is we need to know more about the company brand and ethos, not just the job description before we apply.

There are thousands of different job adverts out there, wouldn't it be great if the adverts gave you a flavour of the working environment and the culture of the business. Although it's not just about job adverts there are many other mediums such as careers sections on company websites, targeted email campaigns and recruitment through Search and Selection companies. If they all had the common theme of communicating what you wanted to know, the whole recruitment process would be greatly improved for all parties.

What would you like to know?