oZZle's Blog

The Recruitment Blog for Print and Packaging People.

Monday, 1 September 2008

The power of positive employer branding!

I came into the office today after a wonderful weekend,determined to have a positive happy day and was delighted when I read that Communisis' profits were up 92%... WOW.

The group posted profits of £7.6m for six months ending 30 June 08. This is compared to £4m in the same period last year.

This is great news for the group in many ways, not least for attracting the best talent to keep them moving in this direction. Employer branding is becoming more important in the recruitment and retention of employees. If you are trying to attract a superstar to your organisation what better sales tool than to use 92% increase in profits.

The HR team at Communisis have a large bag of recruitment tools available to them and this is another compelling addition to their toolkit.

Lets hope they can keep the momentum and take advantage of their situation to recruit the best.

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