oZZle's Blog

The Recruitment Blog for Print and Packaging People.

Friday, 10 October 2008

Best headline you have ever seen in direct marketing, advertising or sales

There is an answers area on Linkedin, where Boyd asked the question

" What is the best headline you have ever seen in direct marketing advertising or sales letters?"

His answer is "Lose Your Piles In Seven Days For Seven Dollars - Or Keep Your Seven Dollars And Keep Your Piles - Guaranteed!"

Personally, I saw this headline in my local newspaper under the dating ads section, and thought it was highly appropriate. (not that I'm looking for a date)

"Wanted: Safe Men For Dangerous Times"

I am sure there are many of you that have better than this.

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