Magazine Ad Sales Plummet
I received this article from What's new in Publishing which I read with interest.
According to MIN Online ad sales in magazines fell by 9.4% last year which is not surprising. What is surprising in this article is that they are attributing the majority of the fall to the recession... what utter nonsense.
Everyone knows that printed media advertising has been losing share to the internet for many years now and this trend will continue as the internet becomes more interactive through web 2.0 and web 3.0.
According to MIN Online ad sales in magazines fell by 9.4% last year which is not surprising. What is surprising in this article is that they are attributing the majority of the fall to the recession... what utter nonsense.
Everyone knows that printed media advertising has been losing share to the internet for many years now and this trend will continue as the internet becomes more interactive through web 2.0 and web 3.0.
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