Is your receptionist holding your business back?

I have recently found Seth Godwin's blog. What a find! I was reading a post he wrote "understanding business development" which was wholly thought provoking but point 9 in his list received the most discussion in our office.

Everyone is keen to develop their business but how many great business opportunities are lost at your reception?

He asks us to talk to our own receptionists and take a test. Call your own company pretending to be from a respected organisation and describe a fantastic business partnership opportunity and ask who you can speak to who can help. If you're not immediately transferred to the head of business development/sales then you have failed.

As there are only three of us in our office we couldn't try it out but I would urge all of you who work in a medium/large organisation or even a small one with a receptionist to try this out.

It's not so much the Dragon's Den but the Dragon's Gatekeeper.

You can read Seth's full post here.

I would love to hear any results of this excercise.