Move your sales activity online.
There will always be a place for print, but the channel it is sold through is changing!
The major change we have seen in recent years is that print used to be the primary form of communication now it is just one part of a mix.
It has been researched and proven that the average print seller is a 40 plus male who is "just about" internet savvy, but the average print buyer is a marketing-led female, aged between 20-30 who tweets.
For print businesses to survive it is necessary to sell more print online where it has a much wider audience. One in three companies now prefer to purchase their print through the internet just as they enjoy buying consumer goods through Amazon. The industry will still produce from the presses but needs to connect and understand buyers and why they go online.
Here are some ideas to use the internet and social media.
Our Sales Lead Generator enables you to build your profile online and showcase your expertise free of charge to an audience of over 60, 000 people every month and growing. Create your profile here!
Build/ redesign a website that enables you to sell online and make the transaction easy.
Investigate the many social media tools and how they can help you connect with online buyers. Social Media is like a town, twitter are the conversations that happen in the street, blogs are the community newspapers, flickr is your art gallery, facebook, is your coffee shop and your website is the shop.
Consider how much you are investing in conventional sales eg. salaries, NI, cars, mobile phones etc. In comparison internet sales/marketing may be the way forward.
The major change we have seen in recent years is that print used to be the primary form of communication now it is just one part of a mix.
It has been researched and proven that the average print seller is a 40 plus male who is "just about" internet savvy, but the average print buyer is a marketing-led female, aged between 20-30 who tweets.
For print businesses to survive it is necessary to sell more print online where it has a much wider audience. One in three companies now prefer to purchase their print through the internet just as they enjoy buying consumer goods through Amazon. The industry will still produce from the presses but needs to connect and understand buyers and why they go online.
Here are some ideas to use the internet and social media.
Our Sales Lead Generator enables you to build your profile online and showcase your expertise free of charge to an audience of over 60, 000 people every month and growing. Create your profile here!
Build/ redesign a website that enables you to sell online and make the transaction easy.
Investigate the many social media tools and how they can help you connect with online buyers. Social Media is like a town, twitter are the conversations that happen in the street, blogs are the community newspapers, flickr is your art gallery, facebook, is your coffee shop and your website is the shop.
Consider how much you are investing in conventional sales eg. salaries, NI, cars, mobile phones etc. In comparison internet sales/marketing may be the way forward.
posted by Heidi Whitelock @ 11:27
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