What to do if you don't have the exact skills an Employer wants.

How or even should you challenge the "must have" skills the advertiser is
seeking?

The world, technology, business, processes etc are changing so fast these days
that surely it is better to employ someone who can learn and adapt to new
skills than someone who has the exact skills today but hasn't shown an ongoing
ability to learn and adapt easily.

As a candidate you need to demonstrate that you can pick up skills quickly
using specific examples, whilst highlighting other really important qualities
like understanding the latest business processes and creating market demand.

You need to be mindful that the potential Employer has put a lot of thought and
effort into what skills they think they need, so challenge this carefully and
positively through demonstrating your past success, your ability to learn and
your desire to succeed.

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